The Practice

The work we are hired to do.

A new product, or one that already exists.

We partner with you to turn complex challenges into products that work in the real world.

A new product. From the first idea to a product a factory can build. myfo researches the need, designs the form, engineers it, proves it with prototypes, and stays through the first production run.

An existing product. The product already exists and needs to be better. Clearer to use, simpler to make, lower in cost, or ready for a new market. myfo studies the current product, redesigns what is failing, proves the change, and supports the return to production.

Industrial design, design engineering and production engineering work as one team. A client can start at the idea, or bring a product that is already on the market.

Industrial Design

Introduction & Design Brief Identify and clearly define the problem or opportunity. Understand the needs, goals, and constraints of the project.

Research And Trends What people need, what is already sold, and which materials and finishes are current.

Ergonomics And Human Factors How the product is held, read and used.

Design Concepts Several directions, then one to develop.

Prototyping And Validation A model checked against the brief before engineering starts.

Product Visualisation Images of the product for review and for the market.